For the immigrant dream
Change the Narrative
Rüya means “dream” in Turkish. It was inspired by my parents who lived the immigrant dream.
Tired of reading headlines of sealing borders and building walls, we started Rüya with the dream to change the narrative of immigrants in the U.S. Because Headlines don't get the last word. You do. Headlines lead to narratives. Narratives lead to unconscious bias. And with you, Rüya rewrites the narrative.
Rüya is dream for immigrants, a dream for migrants, a dream for refugees, a dream for all to feel welcome.
"You ever have your heart beat harder and faster because it has finally been seen. That's Rüya" according to @derrickbraziel. Every Rüya experience is a collection of personal stories from around the world and our products are a taste of homeland that we can take with us, everywhere we go.
For Dreamers, by Dreamers
Ruya started by reading coffee grounds at the bottom of your cup—we gave people a chance to reflect on their personal story, remind them of their roots, and give them a glimpse into their future. We're dreamers, entrepreneurs, artists, and Fortune Tellers. Yes, Fortune Telling. It's Rüya's beloved Turkish ritual passed down from 500 years of mothers, grandmothers, the greats before them who sit down to read family fortunes after meals. So savor your dream, and dream big. What dream swirls within your Ruya?